Learn about the importance of web content optimization
Posted on | October 19, 2009 | No Comments
In SEO content is said to be the king. It is the key to search engine rankings. Though search engine algorithms are based on a number of factors, content remains a constant factor for ranking. Proper web content optimization can contribute immensely to promote your website rankings.
Kind of Content Given Importance by Search Engines:
Search engines look for contents which are relevant. Once it realizes that your content has little to do with outright or blatant promotion, it backs your site hugely. Unique and well-written are entertained the most. This is primarily because the search engine knows that visitors are looking for well-written content. Now how does a search engine know about the uniqueness of content? The fact remains that every articles are backed with links. With quality content you get better links. What search engine does is to keep a count of the better links pointing to a site.
How to Write Unique Content?
You can write good content if you keep the following facts in mind.
- What do visitors want to find from your site?
- Is it necessary to do additional research?
- Do you need a professional writer to make write ups highly attractive?
Once these three needs are met, you can safely presume that your content is unique.
Content and Keyword:
Optimization primarily begins by choosing the keywords that describe the content of your site best. Again the keywords must be such that they are likely to be used by users to find you. As you are aware of your domain of users, you can make correct guesses about what search strings they are likely to use to search for the product or service. It is good to optimize with synonyms. But do not rush to optimize for every synonym you can think of. Search engines can sniff your clever ways and may ignore your site altogether. Use your keywords and synonyms only when required. Avoid forcing it on the content.
What Keyword Density is to Be Used in Content?
It is safe to use a keyword density of 3% to 7 %. However it must be stated that using your discretion to include the number of keywords is very important. Make sure that the writing doesn’t get overstuffed with keywords or sounds repetitive. When possible, include your keywords as close to the top of the page as possible. Use keywords in naming images, in internal page links, in footer, page titles, headers etc.
Other Important Factors:
- Promote content through RSS
- Mark your content with Italics and Bold wherever you deem necessary
- Every image must be accompanied with proper ALT tags within the content.
Heading Tags:
Using heading tags (h1, h2, h3, h4, h5, h6) are very effective for content optimization. H1 tags are the most important and must be used to focus on your primary keywords. They must occur once per page. You can use h2, h3, tags for associated and secondary keywords.
Content Frequency:
Creating new articles and resources on a web site adds immensely to your sites value. Adding new content increases the number of pages that can be indexed by search engines. This gives you a better chance to rank. It even increases the frequency at which spiders crawl your site.
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