Choosing the keywords – SEO Basics
Posted on | November 5, 2009 | No Comments
The first step in SEO is to choose the keywords. Whether it is your own website or a client’s website, you have to prepare a list of keywords which your target audience will be using to find your product or service.
Keyword selection is a crucial step in SEO – if you fail to choose the right keywords, your entire effort will render useless. Thousands of people use internet to search products, services and information everyday. You have to find out the words people use to search the type of products, services or information you are offering on your website. Once the keyword list is ready, your search engine optimization process should be planned accordingly.
Keywords should be used in both on-page and off-page optimization processes. Meta tags, URL, H1, H2, H3 tags, image alt tags should contain keywords. The content of the website must have the target keywords included in it. At the same time, you should concentrate on acquiring links from other websites with keywords in the link title. Combined force of on-page and off-page optimization helps a website secure top rank in search engines.
Some of the webmasters perform keyword research even before buying a domain. Keyword in domain name is of tremendous help; websites that have the target keywords in the domain name generally perform well in the search engines.
Hence, do the keyword research as early as possible. Prepare a list of useful keywords of high search volume and optimize your website around them. Prepare the base of successful online marketing.
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