What is a Keyword?
Posted on | November 12, 2009 | No Comments
The entire SEO world revolves around ‘Keywords’. To know what keywords are and how important they are in search engine optimization, you have to answer a question.
How do you search for products, services or information on the internet? Most people would answer that: they go to a search engine, type few words related to the product, service or information in the search box and press enter. The search engine returns results and they go through the pages one by one.
The word that you type in the search engine to find out what you are looking for is called ‘Keyword’ – if it consists of multiple words, it is called ‘Keyphrase’ as well.
All the search engines are text based – they identify a web page via the keywords or the text written on it. Hence, as an expert SEO consultant, it is your responsibility to ensure that the keywords are properly used on the website.
You have to prepare a list of keywords first; for this you have to think of some words and phrases prospective customers may use to find your website. There are many Keyword Research Tools that help you find out keywords for a website. Once the keyword list is ready, optimize the Title tag, Meta description, Meta keywords, Alt tags, H1, H2, H3 headings and page content properly.
To rank high in search engines for all your targeted keywords, you have to use the keywords as link text while acquiring backlinks from other websites. Confused? Don’t know what is link text? Hold on, we will discuss link anatomy in our next post. Stay tuned!
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